SSIC 73100 - Advertising activities

Companies in This Category (27,044)

Understanding SSIC 73100

The SSIC 73100 classification pertains to advertising activities. This official code is mandatory when registering a business entity with ACRA (Accounting and Corporate Regulatory Authority) in Singapore.

Key Characteristics:

Compliance with the Singapore Code of Advertising Practice (SCAP) administered by the Advertising Standards Authority of Singapore (ASAS).
Common business structures include sole proprietorships, partnerships, and private limited companies (Pte Ltd) registered with ACRA.
Regulatory requirements may include adhering to the Personal Data Protection Act (PDPA) when handling customer data for targeted advertising.

Common Business Operations

Advertising activities include creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media outlets.

Developing and executing digital marketing campaigns for local businesses, including Search Engine Optimization (SEO) and Social Media Marketing (SMM).

Examples include creating print advertisements for Singapore Press Holdings (SPH) publications or producing television commercials for Mediacorp channels.

Industry practices often involve collaboration with media agencies and market research firms to understand consumer behavior in Singapore, as highlighted in EDB reports on the media and entertainment sector.

SSIC 73100 Advertising activities

Companies in This Category (27,044)

Understanding SSIC 73100

Key Characteristics:

Common Business Operations