The SSIC 70205 classification pertains to public relations, marketing and brand consultancy services. This official code is mandatory when registering a business entity with ACRA (Accounting and Corporate Regulatory Authority) in Singapore.

Key Characteristics:

Compliance with the Estate Agents Act (Cap. 95A) and its regulations, including licensing requirements for estate agents and salespersons.
Common business structures include sole proprietorships, partnerships, and private limited companies (Pte Ltd) registered with ACRA.
Frequent regulatory requirements involve maintaining proper records, adhering to anti-money laundering (AML) regulations under the Corruption, Drug Trafficking and Other Serious Crimes (Confiscation of Benefits) Act (CDSA), and complying with the Personal Data Protection Act (PDPA).

Common Business Operations

Real estate agencies and valuation services.

Facilitating the sale, purchase, and lease of residential, commercial, and industrial properties in Singapore.

Examples include property agencies marketing new launch condominiums, HDB resale flats, and commercial office spaces, as classified by ACRA.

Industry practices involve utilizing online property portals (e.g., PropertyGuru, 99.co) and engaging in marketing activities aligned with the Council for Estate Agencies (CEA) guidelines, as well as participating in industry events and training programs supported by the Singapore Economic Development Board (EDB) for the real estate sector.