The SSIC 4774 classification pertains to retail sale of handicrafts and fancy goods, flowers, plants and pet animals in specialised stores. This official code is mandatory when registering a business entity with ACRA (Accounting and Corporate Regulatory Authority) in Singapore.

Key Characteristics:

Compliance with the Consumer Protection (Fair Trading) Act (CPFTA) regarding product descriptions and warranties.
Common business structures include sole proprietorships, partnerships, and private limited companies (Pte Ltd).
Regulatory requirements include compliance with the Health Products Act if selling therapeutic products, and potential licensing from relevant authorities for specific ingredients.

Common Business Operations

Retail sale of cosmetics and toiletries (including skin care products) in specialised stores.

Activities include selling skincare, makeup, fragrances, and personal hygiene products, often with in-store consultations.

Examples include standalone beauty boutiques, departmental store cosmetic counters, and retail outlets specializing in organic or imported cosmetics, as classified by ACRA.

Industry practices often involve participation in beauty fairs and collaborations with local influencers, aligned with trends reported by EDB in the retail sector.