The SSIC 4773 classification pertains to retail sale of personal effects in specialised stores. This official code is mandatory when registering a business entity with ACRA (Accounting and Corporate Regulatory Authority) in Singapore.

Key Characteristics:

Compliance with the Consumer Protection (Fair Trading) Act (CPFTA) regarding product descriptions and warranties.
Common business structures include sole proprietorships, partnerships, and private limited companies (Pte Ltd).
Regulatory requirements include compliance with the Health Products Act (HPA) if selling therapeutic products and the Sale of Food Act if selling edible cosmetics.

Common Business Operations

Retail sale of cosmetics and toiletries (including skin care products and perfumes).

Operating retail outlets in shopping malls, departmental stores, or online platforms like Shopee and Lazada.

Examples include standalone cosmetic stores, beauty counters within department stores, and online retailers specializing in skincare and makeup.

Industry practices often involve collaborations with influencers and participation in beauty fairs and exhibitions, as highlighted in EDB's reports on the consumer sector.